Separating Science From Marketing

There seems to be an inverse relationship between our awareness that we’re an unhealthy nation and clarity on what we, as individuals, can do to be healthier. One of the biggest reasons that we’re simultaneously more aware and less informed is the incessant barrage of news headlines and magazine ads telling us what’s good for us and what’s not, without ever including enough detail for us to make a truly informed decision. We hear a sound bite, form an opinion, and move on.

This is not science. It’s marketing.

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