“Obesity Across the Globe” Experts Still Not Getting It Right

Today’s issue of the Dallas Morning News features the headline “Wide world: Obesity is spreading.” According to the article, hunger no longer holds much of the world in its grip, as the obese now outnumber the malnourished worldwide 2 to 1.

While I don’t doubt for a moment that this is true, what I find more alarming is that the so-called “experts” are still singing the same, fatally flawed tune about the cause of the world’s obesity being lack of exercise and the consumption of too much fat.

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A Cry For Help

I received the following email recently, from a woman I’ll call “Sandy”:

“Both my parents died from heart attacks at a young age. I also have high cholesterol. I’m 44. Any advice for me? I would like to see grandchildren some day.”

My first thought upon reading this was, “Wow, Sandy, I certainly feel for you.” There’s hardly a person alive today whose life hasn’t been affected by heart disease. Either facing it directly, or having lost, or is at dire risk of losing, someone dear. Even those fortunate enough not to have lost a loved one to heart disease will hear stories about the friend of a friend who seemed healthy and passed all his checkups, only to suffer a heart attack. No matter who we are, just hearing that heart disease is the #1 killer today can cause us to wonder, “will that be me someday?”

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Taking a Break From the Nook

Most of Don’t Die Early’s sales are the printed book. I think this is because there’s so much information in Don’t Die Early that people like referring back to it over and over. As one Amazon reviewer stated:

This is a terrific book. I have read a lot of the books this author cites. The book is well organized and the appendices are some of the best sections. I want to share this with my family‚Ķ I bought the Kindle edition, but I am buying the paperback one so I can highlight and bookmark it and leave it “lying around” for curious people to pick up.

Trailing printed sales are Kindle and lagging far behind Kindle is the Nook, which is about 10% of the Kindle sales.

Because the overwhelming number of Don’t Die Early’s electronic sales are on the Kindle, I’ve decided to suspend the Nook version for a period of 90 days so that I can try the Kindle Select program, which includes the Kindle Owners’ Lending Library. Because Kindle Select requires that I publish ebooks exclusivity with Amazon, during this 90-day period, Don’t Die Early will not be available for download from Barnes and Noble. It will, of course, still be available in printed version from Amazon.

If tons of potential Nook readers are inconvenienced or if the Kindle Select program is not as cool as Amazon says it will be, I’ll resume Nook sales in 90 days.