Promoting Honesty Through Subterfuge

If the dairy industry has its way, we’re about to see even more options for feeding our children ultra-sweet tasting, low-fat dairy products, under the guise of providing “more healthful eating practices” so we can “reduce childhood obesity by providing for lower-calorie flavored milk products.”

According to an announcement in the Federal Register, the International Dairy Foods Association (IDFA) and the National Milk Producers Federation (NMPF) have filed a petition requesting that the FDA amend the standard of identity for milk (and 17 other dairy products) to provide for the “use of any safe and suitable sweetener as an optional ingredient.”

“Safe and suitable” according to the petition, includes “non-nutritive sweeteners such as aspartame.”

Aspartame? Ick.

And the best part is, this petition would allow the dairy industry to add such non-nutritive sweeteners to milk without indicating this in any way on the label, arguing that “…the proposed amendments to the milk standard of identity would promote honesty and fair dealing in the marketplace…”

Only in today’s insane world of food politics does hiding food ingredients promote honesty.

If you’re confused about how secretly adding artificial sweeteners to our milk could possibly promote “honesty and fair dealing,” the petitioners kindly explain:

“…IDFA and NMPF argue that nutrient content claims such as “reduced calorie” are not attractive to children, and maintain that consumers can more easily identify the overall nutritional value of milk products that are flavored with non-nutritive sweeteners if the labels do not include such claims.”

 Currently, you see, non-nutritive sweeteners may only be included in an unlabeled product if a the product packaging bears a nutrient content claim (e.g., “low-calorie). So, by removing the “low-calorie” label that drive the kids away, we can ensure that they drink more aspartame-enriched, low-fat milk.

And remember, it’s all about the consumer.

As the dairy industry states:

“Accordingly, the petitioners state that milk flavored with non-nutritive sweeteners should be labeled as milk without further claims so that consumers can more easily identify its overall nutritional value.”

 I don’t know about you, but I can more easily identify a food’s nutritional value when the &*#$@*! label reveals everything that’s in the product!

Thanks to the International Dairy Foods Association (IDFA), the National Milk Producers Federation (NMPF), and the FDA (who will undoubtedly bend over for the milk industry), our kids will suffer even further damage from a lack of healthy fat and will be further bombarded with aspartame (a substance the neurologist Russel Blaylock refers to as an “excitotoxin”), all while cultivating a further desire for heavily sweetened foods.


2 thoughts on “Promoting Honesty Through Subterfuge

  1. I couldn’t believe it when I saw this! Insane! So, now they want children to consume skim milk with Titanium Dioxide (makes it a nice shade of white) and Aspartame (makes it sweet)? No thank you, Organic Whole milk is my choice. I want to know what is in my food.

    • The infuriating bastardization of our food supply continues.

      And with continuing pressures against the small, independent producers, I fear that one day the only way we’ll be able to trust the food we eat will be to raise it in our own backyards.

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